BRANDING FOR SOCIAL GOOD
BRANDING FOR SOCIAL ENTERPRISE
Often, when someone wants to start their own business, they believe that the essentials start with capital, the proper facilities, and other administrative concerns.
But all this won’t build a sustainable business unless there is purpose, identity, and a story. All this lines up with one thing: branding.
In this digital age, there is the challenge to stay authentic and relevant. This is especially true when you are a business because there are so many out there and
only a number of them scale or become established. In the rural, there are more challenges that need to be taken into account such as logistics and finding the right partners.
But all this won’t build a sustainable business unless there is purpose, identity, and a story. All this lines up with one thing: branding.
In this digital age, there is the challenge to stay authentic and relevant. This is especially true when you are a business because there are so many out there and
only a number of them scale or become established. In the rural, there are more challenges that need to be taken into account such as logistics and finding the right partners.
BRAND TRAINING PRIMER
Designed for up and coming or established rural MSMe, this is your primer for Filipino brand training, specifically in better understanding your brand identity, mission, vision, and what your voice as a valuable rural MSMe can be.
Branding is a universal tool that is used to establish different kinds of businesses. For you, as a rural MSMe, the specifications for your branding journey are different and need to be told within your context: being in the Philippines, as a rural community, and you as a Filipino.
This brand training primer tools were designed (for easy use) to make a successful branding core for your MSMe.
Branding is a universal tool that is used to establish different kinds of businesses. For you, as a rural MSMe, the specifications for your branding journey are different and need to be told within your context: being in the Philippines, as a rural community, and you as a Filipino.
This brand training primer tools were designed (for easy use) to make a successful branding core for your MSMe.
BRAND ARCHETYPES
In the context of the Philippines, Micro, Small and Medium Enterprises (MSMe) are the lifeblood of sustainable change and many opportunities, especially in the rural.
As an individual, you need to know the core of your business. Through branding, you too can discover your purpose, identity, and story. This all starts with you asking the right questions. Before you start your own business, you need to be asking and reflecting on these questions:
“Do you know who you are?”
“Do you know what you can do for your community?”
“Do you have what it takes to connect your community to the world?”
As an individual, you need to know the core of your business. Through branding, you too can discover your purpose, identity, and story. This all starts with you asking the right questions. Before you start your own business, you need to be asking and reflecting on these questions:
“Do you know who you are?”
“Do you know what you can do for your community?”
“Do you have what it takes to connect your community to the world?”
MSME MENTORSHIP
The beauty of a MSMe, especially in the rural, is the core comes naturally as your own communities have their own issues but also strengths that enable you to strive for excellence and innovation. Being in the rural cultivates a sense of authenticity and room for genuine development in communities. By being the Filipino rural, your branding only needs to be putting into design and writing based on what is already happening within your community and what your business can do about it. Your purpose, identity, and story are right in front of you. You just need to the tools. Hopefully, this primer will indeed be the start of your journey to be a better and empowered rural MSMe.
SOCIAL GOOD TOOLS
By being the Filipino rural, your branding only needs to be putting into design and writing based on what is already happening within your community and what your business can do about it. Your purpose, identity, and story are right in front of you. You just need to the tools. Hopefully, this primer will indeed be the start of your journey to be a better and empowered rural MSMe.
BRAND PRIMER
- Brand Core
- Brand Archetype
- Color Theory
- Brand Story
- Brand Archetype
- Color Theory
- Brand Story
To know more about how we work with communities, email us through branding.chiefs@gmail.com